Just finished watching Aussie Kelly Chapman talk about creating ancillary methods of engagement (web video, ARGs, social networks) for television shows (Lost most notably) and films. She walks through a number of well-known examples such as Paranormal Activity and 2012 and discusses her own experiences with the Find 815 ARG and the upcoming feature Jucy. Not only is she a pioneering transmedia producer --a title I hope to hold one day!--but she's also clearly a smart, take charge, kickass chick.
The best part of this presentation is the behind-the-scenes clip she shows of the Jucy crew playing a crass game the characters in the movie play. It starts around 28:30. What a great idea for creating additional material that's not your run of the mill "making of". I'd love to hear what some other non-traditional ideas filmmakers are employing to keep up with their audiences.
Kelly Chapman keynote SPAA Fringe 2009 from KCDC on Vimeo.
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